Relevant Courses: COM 638 Strategic Communication for Global Audiences and COM 613 and Constructing Messages and Audiences

Global awareness and understanding of international issues and practices related to communication demonstrated by at least one activity or assignment that asks students to explore a communication situation or problem from a global/international perspective.

WHAT I have learned in regards communication and global awareness is the central theme that is found in Business and that is globalization. Living in a global society affects all facets of life, especially economic, so it is no surprise on how much impact globalization can have in communication not just in practice but in form. Although globalization is a topic touched upon in many of the courses in the Communication program, the course that really took an-depth look at the effect of globalization and its relationship with social media was the course, Strategic Communication for Global Audiences. Within this course, is where the outline idea for the strategic communication plan where the seed of the project began. Even more so was the emphasis on how dissemination of communication problem, which involves global implications is to be broken down based on the themes and intentions of the “constructs” or “messages” regarding particular media platform used to convey such information. But without the principal concepts learned regarding the “dissemination of messages to and for a variety of audiences” in Constructing Messages and Audiences the core learning points of Strategic Communication would have been more difficult to comprehend.

However, the “training ground” involved the process open coding for the examination of a specific communication problem and the creation of data sets from messages gleaned from multiple media platforms, which included Twitter for this particular coding exercise. The key idea gained from this exercise and the project revealed that messages constructed for the use of social media is affected significantly by global communication simply due to the global social media platforms. Some may miss the global subtlety of the messages, unless they are looking for it, at times, the composers of the constructs craft such universal messages, it is almost hard to determine which country is the messages’ origin. That was the one thought that occurred to me throughout the axial coding exercise and the data set summary. Below is the sample of my work on the coding exercise and the data set summary.










SO WHAT have I learned from the experiences of the course was to not take everything message or piece of information at face value. Unless, each message is carefully disseminated to uncover the themes or other nuances, it may not be apparent. Also, the importance of creating a dialogueregarding the problem or issue which arises within communication is central to understanding how to become an effective communicator. When examining what each message has regarding meaning and intent also plays an important role in the “image and brandingof the representative or organization that is behind that message or construct. Anymore, it is not about just creating a message to appeal to a certain group or cause, but it more about creating one that appeals to a certain group or cause on the global level. That may sound very confusing but, it’s not, it is a simple explanation.

That explanation is, that each area of the world has a cause that is important to those who fight for or support it, albeit, many causes and supporters are in a central location or region. Therefore, when it is studied from the standpoint of crisis management, that is where the global “considerations” come in regarding how to create and publicize the message appropriately so it reaches the intended audience while not inciting widespread panic or fear. Therefore, that is the reason that coding is so important. Understanding the cultural implications and perspectives of a problem or issue is at the center of the dissecting and analyzing the message and its components, because what might seem harmless to one culture may be mean danger to another culture. The cross-threads of meanings can be endless when measuring by global and cultural standards. That was amazing to learn that and it totally changes my perspective on globalization!

NOW WHAT it is interesting to see where the end of the journey takes me. One thing for certain, my perceptions have changed. Once, I saw “globalization” as an economic factor but it not in that realm at all. Exploring the effect of globalization has changed how I view the world, as once looking at things through the “business” lens, it became clear that there was an aspect missing upon entering the Communication Program. Once the lens changed to the perspective from Business to Communications, there was a quick realization that this program had as much to do with my present job as Business. The course activity that connected those dots was the coding exercise and data summary that produced the final report “Media Sharing Issues as it relations to Academic Freedom”, through this assignment the correlation between the importance of social media and message constructing and sharing in relation to the world of academics in the global realm dealt with my reality as a Professor and my role in Academia. Therefore, I looked for the answer to that all-important question, “is the work we compose and produce, no longer belong to the academic once it is published or released scholastic arena?”. Please view my paper written in response to the question here:

LINK TO: “Media Sharing Issues, Copyright Protection and Freedom in Academia