COM 613: Constructing Message and Audiences

Term: Fall 1 2014                Instructor: John A. McArthur


COM 613 Constructing Messages and Audiences In this course, students explore the ways by which we construct and disseminate messages to a variety of audiences for a variety of purposes. Coursework covers effective tools for creating messages that advance goals, and build and engage community. Students will explore how best to analyze audiences, craft messages, design information, choose among communication media, shape user experience, and evaluate success. Special attention is given to digital technology, including how to best consume, filter, create and critically analyze messages. Students also explore the implications of evolving communication channels on society, especially with regard to opportunities for conversation, engagement, advocacy and experimentation.

CLICK HERE: Syllabus COM 613

EXPLORE: Constructing Messages and Audiences