Term: Fall 1 2016 Instructor: John A. McArthur
COM 638 Strategic Communication for Global Audiences Students explore various strategic communication issues and challenges with a diverse, global audience. Globalization requires new thinking habits and strategies to best craft targeted, integrated messages to a particular audience, whether it be global, national or local. This course investigates strategies for successful audience analysis, community development and dialogue, image and branding, innovation, marketing, public relations, and risk and crisis management for global and multinational audiences.
CLICK HERE: Syllabus COM 638