COM 664: Organizational Identity and Brand

Term: Summer 1 2015                 Instructor: Rene Cowan

COM 664 Organizational Identity and Brand This course explores the ways organizations today craft and communicate an authentic brand identity. As the marketplace has changed, organizations have had to find ways to differentiate to stay competitive. Connecting with stakeholders through a clear and consistent identity that aligns with organizational values and mission can increase profits as well as customer and employee loyalty. This course highlights the most effective ways to craft brand identify through authentic, strategic messages and visual presentation disseminated through both traditional and mediated platforms. Students will also investigate how social networks have changed efforts to craft organizational identity and brand, as well as the ways employees’ personal identities are ultimately interdependent with organizational identity.

CLICK HERE: Syllabus COM 664

EXPLORE: Organizational Identity and Brands